Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
729176
RGB
114, 145, 118
HSL
128, 12%, 51%
HSB
128, 21%, 57%
CMYK
21, 0, 19, 43
LAB
57, -16, 11
LCH
57, 19, 146
OKLCH
0.63, 0.05, 148
XYZ
20, 25, 21
LUV
57, -16, 17
HWB
128, 45%, 43%
Pantone
364 C
Harmonies
Shades & tints
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