Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72939F
RGB
114, 147, 159
HSL
196, 19%, 54%
HSB
196, 28%, 62%
CMYK
28, 8, 0, 38
LAB
59, -10, -10
LCH
59, 14, 227
OKLCH
0.64, 0.04, 222
XYZ
24, 27, 37
LUV
59, -17, -13
HWB
196, 45%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.