Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7293A6
RGB
114, 147, 166
HSL
202, 23%, 55%
HSB
202, 31%, 65%
CMYK
31, 11, 0, 35
LAB
59, -8, -14
LCH
59, 16, 239
OKLCH
0.65, 0.05, 234
XYZ
24, 27, 40
LUV
59, -17, -19
HWB
202, 45%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.