Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7293C8
RGB
114, 147, 200
HSL
217, 44%, 62%
HSB
217, 43%, 78%
CMYK
43, 27, 0, 22
LAB
60, -1, -31
LCH
60, 31, 268
OKLCH
0.66, 0.09, 260
XYZ
28, 29, 59
LUV
60, -17, -48
HWB
217, 45%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.