Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
729CB2
RGB
114, 156, 178
HSL
201, 29%, 57%
HSB
201, 36%, 70%
CMYK
36, 12, 0, 30
LAB
62, -11, -16
LCH
62, 19, 237
OKLCH
0.67, 0.06, 231
XYZ
27, 31, 47
LUV
62, -21, -23
HWB
201, 45%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.