Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
729EE2
RGB
114, 158, 226
HSL
216, 66%, 67%
HSB
216, 50%, 89%
CMYK
50, 30, 0, 11
LAB
64, -1, -40
LCH
64, 40, 268
OKLCH
0.70, 0.11, 259
XYZ
33, 34, 77
LUV
64, -22, -62
HWB
216, 45%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.