Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
729FF4
RGB
114, 159, 244
HSL
219, 86%, 70%
HSB
219, 53%, 96%
CMYK
53, 35, 0, 4
LAB
65, 3, -48
LCH
65, 48, 273
OKLCH
0.71, 0.13, 262
XYZ
36, 35, 90
LUV
65, -22, -76
HWB
219, 45%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.