Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72A7FA
RGB
114, 167, 250
HSL
217, 93%, 71%
HSB
217, 54%, 98%
CMYK
54, 33, 0, 2
LAB
67, 0, -47
LCH
67, 47, 270
OKLCH
0.73, 0.13, 259
XYZ
38, 38, 96
LUV
67, -25, -75
HWB
217, 45%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.