Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72ABB1
RGB
114, 171, 177
HSL
186, 29%, 57%
HSB
186, 36%, 69%
CMYK
36, 3, 0, 31
LAB
66, -18, -9
LCH
66, 20, 207
OKLCH
0.70, 0.06, 204
XYZ
29, 36, 47
LUV
66, -27, -11
HWB
186, 45%, 31%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.