Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72B2BD
RGB
114, 178, 189
HSL
189, 36%, 59%
HSB
189, 40%, 74%
CMYK
40, 6, 0, 26
LAB
69, -19, -12
LCH
69, 23, 213
OKLCH
0.72, 0.07, 209
XYZ
32, 39, 54
LUV
69, -30, -16
HWB
189, 45%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.