Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72B2FA
RGB
114, 178, 250
HSL
212, 93%, 71%
HSB
212, 54%, 98%
CMYK
54, 29, 0, 2
LAB
70, -6, -43
LCH
70, 43, 262
OKLCH
0.75, 0.12, 252
XYZ
40, 42, 96
LUV
70, -29, -67
HWB
212, 45%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.