Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72B3BC
RGB
114, 179, 188
HSL
187, 36%, 59%
HSB
187, 39%, 74%
CMYK
39, 5, 0, 26
LAB
69, -20, -12
LCH
69, 23, 210
OKLCH
0.73, 0.07, 207
XYZ
32, 39, 53
LUV
69, -30, -14
HWB
187, 45%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.