Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72B3F8
RGB
114, 179, 248
HSL
211, 91%, 71%
HSB
211, 54%, 97%
CMYK
54, 28, 0, 3
LAB
71, -7, -41
LCH
71, 42, 261
OKLCH
0.75, 0.12, 251
XYZ
40, 43, 95
LUV
71, -29, -65
HWB
211, 45%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.