Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72B3FB
RGB
114, 179, 251
HSL
212, 94%, 72%
HSB
212, 55%, 98%
CMYK
55, 29, 0, 2
LAB
71, -6, -43
LCH
71, 43, 262
OKLCH
0.75, 0.12, 252
XYZ
40, 43, 97
LUV
71, -29, -67
HWB
212, 45%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.