Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72B4E1
RGB
114, 180, 225
HSL
204, 65%, 66%
HSB
204, 49%, 88%
CMYK
49, 20, 0, 12
LAB
70, -13, -30
LCH
70, 32, 247
OKLCH
0.74, 0.09, 240
XYZ
37, 42, 77
LUV
70, -30, -45
HWB
204, 45%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.