Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72B7BD
RGB
114, 183, 189
HSL
185, 36%, 59%
HSB
185, 40%, 74%
CMYK
40, 3, 0, 26
LAB
70, -22, -10
LCH
70, 24, 206
OKLCH
0.74, 0.07, 203
XYZ
33, 41, 54
LUV
70, -32, -12
HWB
185, 45%, 26%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.