Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72B9CD
RGB
114, 185, 205
HSL
193, 48%, 63%
HSB
193, 44%, 80%
CMYK
44, 10, 0, 20
LAB
71, -19, -18
LCH
71, 26, 222
OKLCH
0.75, 0.08, 218
XYZ
35, 43, 64
LUV
71, -32, -24
HWB
193, 45%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.