Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72BBDE
RGB
114, 187, 222
HSL
199, 62%, 66%
HSB
199, 49%, 87%
CMYK
49, 16, 0, 13
LAB
72, -17, -25
LCH
72, 30, 237
OKLCH
0.76, 0.09, 230
XYZ
38, 44, 76
LUV
72, -33, -37
HWB
199, 45%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.