Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72BDCE
RGB
114, 189, 206
HSL
191, 48%, 63%
HSB
191, 45%, 81%
CMYK
45, 8, 0, 19
LAB
72, -21, -16
LCH
72, 27, 218
OKLCH
0.76, 0.08, 214
XYZ
36, 44, 65
LUV
72, -34, -22
HWB
191, 45%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.