Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72C4E6
RGB
114, 196, 230
HSL
198, 70%, 67%
HSB
198, 50%, 90%
CMYK
50, 15, 0, 10
LAB
75, -19, -25
LCH
75, 32, 233
OKLCH
0.78, 0.09, 227
XYZ
41, 49, 82
LUV
75, -36, -37
HWB
198, 45%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.