Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72CFEF
RGB
114, 207, 239
HSL
195, 80%, 69%
HSB
195, 52%, 94%
CMYK
52, 13, 0, 6
LAB
78, -22, -25
LCH
78, 33, 228
OKLCH
0.81, 0.10, 223
XYZ
45, 54, 90
LUV
78, -40, -36
HWB
195, 45%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.