Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72D2F2
RGB
114, 210, 242
HSL
195, 83%, 70%
HSB
195, 53%, 95%
CMYK
53, 13, 0, 5
LAB
79, -23, -25
LCH
79, 34, 227
OKLCH
0.82, 0.10, 222
XYZ
46, 56, 92
LUV
79, -41, -36
HWB
195, 45%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.