Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72D9FC
RGB
114, 217, 252
HSL
195, 96%, 72%
HSB
195, 55%, 99%
CMYK
55, 14, 0, 1
LAB
82, -24, -27
LCH
82, 36, 228
OKLCH
0.84, 0.11, 223
XYZ
49, 60, 101
LUV
82, -43, -39
HWB
195, 45%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.