Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
732105
RGB
115, 33, 5
HSL
15, 92%, 24%
HSB
15, 96%, 45%
CMYK
0, 71, 96, 55
LAB
26, 36, 36
LCH
26, 51, 46
OKLCH
0.38, 0.12, 37
XYZ
8, 5, 1
LUV
26, 62, 21
HWB
15, 2%, 55%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.