Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
73296F
RGB
115, 41, 111
HSL
303, 47%, 31%
HSB
303, 64%, 45%
CMYK
0, 64, 3, 55
LAB
30, 40, -25
LCH
30, 47, 328
OKLCH
0.42, 0.14, 330
XYZ
11, 6, 16
LUV
30, 32, -37
HWB
303, 16%, 55%
Pantone
2602 C
Harmonies
Shades & tints
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