Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
733769
RGB
115, 55, 105
HSL
310, 35%, 33%
HSB
310, 52%, 45%
CMYK
0, 52, 9, 55
LAB
33, 32, -17
LCH
33, 37, 332
OKLCH
0.43, 0.11, 334
XYZ
11, 7, 14
LUV
33, 29, -27
HWB
310, 22%, 55%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.