Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7352AD
RGB
115, 82, 173
HSL
262, 36%, 50%
HSB
262, 53%, 68%
CMYK
34, 53, 0, 32
LAB
42, 29, -44
LCH
42, 53, 304
OKLCH
0.52, 0.14, 298
XYZ
18, 13, 41
LUV
42, 8, -67
HWB
262, 32%, 32%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.