Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
73628C
RGB
115, 98, 140
HSL
264, 18%, 47%
HSB
264, 30%, 55%
CMYK
18, 30, 0, 45
LAB
44, 14, -21
LCH
44, 25, 304
OKLCH
0.53, 0.07, 303
XYZ
16, 14, 27
LUV
44, 6, -31
HWB
264, 38%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.