Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7368DB
RGB
115, 104, 219
HSL
246, 61%, 63%
HSB
246, 53%, 86%
CMYK
47, 53, 0, 14
LAB
50, 27, -59
LCH
50, 65, 295
OKLCH
0.59, 0.17, 284
XYZ
25, 19, 69
LUV
50, -3, -91
HWB
246, 41%, 14%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.