Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7389AA
RGB
115, 137, 170
HSL
216, 24%, 56%
HSB
216, 32%, 67%
CMYK
32, 19, 0, 33
LAB
56, -2, -20
LCH
56, 20, 264
OKLCH
0.63, 0.06, 258
XYZ
23, 24, 42
LUV
56, -12, -30
HWB
216, 45%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.