Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
738BAD
RGB
115, 139, 173
HSL
215, 26%, 56%
HSB
215, 34%, 68%
CMYK
34, 20, 0, 32
LAB
57, -3, -21
LCH
57, 21, 263
OKLCH
0.63, 0.06, 257
XYZ
24, 25, 43
LUV
57, -13, -31
HWB
215, 45%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.