Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
738CA3
RGB
115, 140, 163
HSL
209, 21%, 55%
HSB
209, 29%, 64%
CMYK
29, 14, 0, 36
LAB
57, -5, -15
LCH
57, 16, 252
OKLCH
0.63, 0.05, 246
XYZ
23, 25, 38
LUV
57, -13, -22
HWB
209, 45%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.