Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
738CA7
RGB
115, 140, 167
HSL
211, 23%, 55%
HSB
211, 31%, 65%
CMYK
31, 16, 0, 35
LAB
57, -4, -17
LCH
57, 18, 256
OKLCH
0.63, 0.05, 251
XYZ
23, 25, 40
LUV
57, -14, -25
HWB
211, 45%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.