Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
738EA7
RGB
115, 142, 167
HSL
209, 23%, 55%
HSB
209, 31%, 65%
CMYK
31, 15, 0, 35
LAB
58, -5, -17
LCH
58, 17, 252
OKLCH
0.63, 0.05, 247
XYZ
24, 26, 40
LUV
58, -14, -24
HWB
209, 45%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.