Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73979B
RGB
115, 151, 155
HSL
186, 17%, 53%
HSB
186, 26%, 61%
CMYK
26, 3, 0, 39
LAB
60, -12, -6
LCH
60, 14, 208
OKLCH
0.65, 0.04, 205
XYZ
24, 28, 35
LUV
60, -18, -7
HWB
186, 45%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.