Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
739AB3
RGB
115, 154, 179
HSL
203, 30%, 58%
HSB
203, 36%, 70%
CMYK
36, 14, 0, 30
LAB
61, -9, -18
LCH
61, 20, 243
OKLCH
0.67, 0.06, 237
XYZ
27, 30, 47
LUV
61, -20, -25
HWB
203, 45%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.