Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
739BAC
RGB
115, 155, 172
HSL
198, 26%, 56%
HSB
198, 33%, 67%
CMYK
33, 10, 0, 33
LAB
61, -11, -14
LCH
61, 17, 231
OKLCH
0.67, 0.05, 226
XYZ
26, 30, 43
LUV
61, -20, -18
HWB
198, 45%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.