Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73A3EA
RGB
115, 163, 234
HSL
216, 74%, 68%
HSB
216, 51%, 92%
CMYK
51, 30, 0, 8
LAB
66, -2, -41
LCH
66, 41, 268
OKLCH
0.71, 0.12, 258
XYZ
35, 36, 83
LUV
66, -23, -65
HWB
216, 45%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.