Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73A4C4
RGB
115, 164, 196
HSL
204, 41%, 61%
HSB
204, 41%, 77%
CMYK
41, 16, 0, 23
LAB
65, -11, -22
LCH
65, 24, 244
OKLCH
0.70, 0.07, 238
XYZ
30, 34, 57
LUV
65, -24, -32
HWB
204, 45%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.