Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73A5DF
RGB
115, 165, 223
HSL
212, 63%, 66%
HSB
212, 48%, 87%
CMYK
48, 26, 0, 13
LAB
66, -5, -35
LCH
66, 35, 262
OKLCH
0.71, 0.10, 253
XYZ
34, 36, 75
LUV
66, -24, -54
HWB
212, 45%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.