Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73A6D2
RGB
115, 166, 210
HSL
208, 51%, 64%
HSB
208, 45%, 82%
CMYK
45, 21, 0, 18
LAB
66, -9, -28
LCH
66, 29, 253
OKLCH
0.71, 0.08, 245
XYZ
32, 36, 66
LUV
66, -24, -42
HWB
208, 45%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.