Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73A8CD
RGB
115, 168, 205
HSL
205, 47%, 63%
HSB
205, 44%, 80%
CMYK
44, 18, 0, 20
LAB
66, -11, -25
LCH
66, 27, 247
OKLCH
0.71, 0.08, 240
XYZ
32, 36, 63
LUV
66, -25, -37
HWB
205, 45%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.