Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73ACF2
RGB
115, 172, 242
HSL
213, 83%, 70%
HSB
213, 52%, 95%
CMYK
52, 29, 0, 5
LAB
69, -4, -41
LCH
69, 42, 264
OKLCH
0.73, 0.12, 254
XYZ
38, 40, 90
LUV
69, -26, -65
HWB
213, 45%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.