Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73ADD8
RGB
115, 173, 216
HSL
206, 56%, 65%
HSB
206, 47%, 85%
CMYK
47, 20, 0, 15
LAB
68, -11, -28
LCH
68, 30, 249
OKLCH
0.72, 0.09, 242
XYZ
34, 38, 71
LUV
68, -27, -42
HWB
206, 45%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.