Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73AEF2
RGB
115, 174, 242
HSL
212, 83%, 70%
HSB
212, 52%, 95%
CMYK
52, 28, 0, 5
LAB
69, -5, -40
LCH
69, 41, 262
OKLCH
0.74, 0.12, 253
XYZ
38, 40, 90
LUV
69, -27, -63
HWB
212, 45%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.