Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73B0EF
RGB
115, 176, 239
HSL
210, 79%, 69%
HSB
210, 52%, 94%
CMYK
52, 26, 0, 6
LAB
70, -7, -38
LCH
70, 39, 259
OKLCH
0.74, 0.11, 250
XYZ
38, 41, 88
LUV
70, -28, -59
HWB
210, 45%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.