Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73B2BB
RGB
115, 178, 187
HSL
188, 35%, 59%
HSB
188, 39%, 73%
CMYK
39, 5, 0, 27
LAB
69, -19, -11
LCH
69, 22, 211
OKLCH
0.72, 0.07, 207
XYZ
32, 39, 53
LUV
69, -30, -14
HWB
188, 45%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.