Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73B2FF
RGB
115, 178, 255
HSL
213, 100%, 73%
HSB
213, 55%, 100%
CMYK
55, 30, 0, 0
LAB
71, -4, -45
LCH
71, 45, 265
OKLCH
0.75, 0.13, 254
XYZ
41, 43, 101
LUV
71, -28, -71
HWB
213, 45%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.