Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73B7E4
RGB
115, 183, 228
HSL
204, 68%, 67%
HSB
204, 50%, 89%
CMYK
50, 20, 0, 11
LAB
71, -13, -30
LCH
71, 33, 246
OKLCH
0.75, 0.09, 239
XYZ
38, 43, 80
LUV
71, -31, -45
HWB
204, 45%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.