Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73B7FC
RGB
115, 183, 252
HSL
210, 96%, 72%
HSB
210, 54%, 99%
CMYK
54, 27, 0, 1
LAB
72, -8, -41
LCH
72, 42, 260
OKLCH
0.76, 0.12, 250
XYZ
42, 45, 98
LUV
72, -30, -65
HWB
210, 45%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.